The activity aimed to revisit the Core Values of MSU-Maguindanao, crafted in 2021 and reflected in the University’s Five-Year Development Plan. It sought to deepen the understanding and integration of these core values within the university’s operations.

Chancellor Bai Hejira Nefertiti M. Limbona implied the significance of the university’s core values as the foundation of its identity and service. She noted, “As dedicated professionals, we have chosen this job and are committed to serving our clientele. These core values will serve as the branding for MSU-Maguindanao.” Further, she accentuated the university’s accomplishments and acknowledged the Vice Chancellors for their efforts in advancing MSU-Maguindanao through quality education, published research, sound financial management, and effective planning and development.

The three-day strategic planning focused on revisiting core values, development plans, and the research agenda. On the first day, presentations on Key Result Areas (KRA) 1 through 5 emphasized the alignment of core values with university operations, branding, and the ongoing revision of the research agenda. The event also highlighted interdisciplinary collaboration and strategic alignment of research priorities, with participants demonstrating their dedication by working in workshops until 12:30 AM. The second day involved evaluations, workshops, and branding initiatives, while the third day featured team-building activities and action planning. Participants engaged in team-building exercises and workshops to develop action plans for strengthening the alignment of core values with university operations and enhancing research activities. The event culminated in a renewed commitment to the university’s mission and a clear path forward for MSU-Maguindanao.

By revitalizing its core values and research agenda, MSU-Maguindanao aims to position itself as a leading institution dedicated to addressing local and national development challenges through quality education and impactful research.